Cause Of Fading Hair Color
Ammonium laureth sulfate is a detergent common to both salon and store brand shampoos. You will even find it in some body washes.
It removes color from your hair about the same amount as other shampoo detergents such as Ammonium lauryl sulfate, Sodium lauryl sulfate and Sodium laureth sulfate. Even baby shampoo detergents like PEG 80 Sorbitan Laurate or Cocamidopropyl Betaine will strip color from hair.
But worse than these detergents is water. If you just soaked your head in pure spring water, much of your color will be drawn right out of your hair (artificial color that is).
If you want to protect your hair color from fading, reduce the number of times that you wash it and reduce the length of time you rinse it by using less shampoo when you wash.
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